Somewhere from within the bowels of JFNA has emerged a sense that you market Jewish life as one would market toilet paper. Patronizing and pandering have trumped the Jewish values that always...always...characterized our work. One of the Friends of the Blog, a great professional, forwarded on to me a JFNA invitation to the national Women's Heart to Heart 2 Mission. Here is how it read:
"See this necklace?
(A reproduction of a large necklace appeared here)
In the United States, it could cost $400.
When you join us on the H2H2 mission, you could buy it at the Michal Negrin Factory for a fraction of that.
While you're there, you can also meet Michal Negrin, who is not only a talented jewelry designer but also a leading philanthropist who helps children worldwide.
Register today and meet Michal Negrin and other inspiring women like her on Heart to Heart 2: A Women's Mission to Israel, February 12-17."
Then, if you link to the H2H2 site you will read this: "Find new meaning to your Jewish values." Uh huh.