Within 10 minutes of its distribution, I received 93 e-mails off-line, none of them Anonymous, from Federation lay and professional leaders of every City-size. Comments ranged from what a waste, where was this processed?, how much was spent on this idiocy? to big deal!, where was a contract with Interbrand approved?, even _________ processed its new tagline through its Executive Committee and several just contained epithets.
I, like you, remember an historic tagline -- We Are One. UJA didn't engage Interbrand, it processed the tagline through its leadership and it didn't have to be explained. Your reading will disclose that The Strength of a People. The Power of a Community required two full paragraphs and 6 bullet points for us to understand it. Or, just maybe, the geniuses at JFNA just don't believe that anyone but they could possibly comprehend it.
The complaint here is not that JFNA developed a tagline: it's that they did so in the shadows, engaged a consultant in the shadows and some group at JFNA has now unilaterally imposed the tagline without any governance process. And the organization held a Board meeting just weeks ago filled with the obscure where this could have been fully presented and debated and, no doubt approved. And, somehow, "[I]mmediately, 20 federations began to use it..." Somehow, 20 federations found out about it!!
Friends, as so many of you pointed out, this is no way for our organization to proceed. Yes, the fiefdoms of old have been deconstructed -- and in their place, fiefdoms have been created that operate with no controls, no standards, unmanaged.
I would say that if this occurred at my federation or yours, heads would role...of course this couldn't have happened at my federation or yours.