~ Titles. I (and probably you) received an announcement from UJC:The Jewish Federations a few weeks ago. It was sent by an Executive Assistant on behalf of a Director and was over the signature of a Managing Director. This drove me to look at a staff directory. In addition to the above I learned that The Jewish Federations of North America have developed a whole lot of titles. Here is a partial list: you've got your Administrative Assistants, your Executive Assistants, your Associate Directors, your Directors, your Senior Directors, your Managers, your Project Managers, your Senior Managers, your Managing Directors, your Coordinators, your Associate Vice-Presidents, your Vice-Presidents, your Senior Vice-Presidents, your President and CEO. I am certain that I have left some out and some creative person is busy creating more. (If you search deeply, you will find the Project Manager, New Titles -- a full-time job no doubt.)
Ten years ago did we envision the creation of a bureaucracy this thick? How about five years ago? We should have.
~ Names. I guess this falls in the same genre as Titles. We're now The Jewish Federations of North America (no acronyms allowed) after extensive research, focus groups and expense. (Pssst, acknowledging the mistake of 10 years ago, we may see the campaign effort titled: UJA: The Annual Campaign of The Jewish Federations of North America. It's just a "maybe;" it's gonna take more research, focus groups, etc. My bet: it ain't gonna happen.) Did anyone on the Board ask "what will the cost be to change letterhead, signage, Memo pads, etc.? When the subject was last explored, about seven years ago, a name change back to UJA was rejected, in part, because the cost of changing all this was stated to be $500,000!! This time??
Also, I loved the explanation that in conjunction with the GA in its midst, the host federation, The Jewish Federation of Greater Washington has agreed to...what exactly? It was announced that the JFGW (does D.C. allow acronyms?) "title already qualifies as it mets 90% of the requirements, criteria, something..."
Soon, if not already, you will be asked to modify all UJC (forgive me for I have sinned) e-mail addresses to firstname.lastname@example.org. You will be severely punished if you fail to follow orders.
Is this name change, this rebranding to be the seminal achievement of this era of "leadership?" At what cost?
By the way...good name.