We used to love the "ask;" now we e-mail, direct mail, telephone. We use the internet for e-philanthropy. We talk about PDA phone fund raising, Facebook. Face-to-face, not efficient. Calling cards, announcing gifts...it's anachronistic...it's insulting...it's so 1985. Ignore Chicago's continued success...it's an aberration. Let's hire consultants and await something called "__#ish." And the donors will follow. Even the suggestion that we combine the tested and true with the untested and new is met with "you're so old and out of touch" not even the pejorative "old school dinasaur" I wish JFNA only success in its pursuit of 10's of 1000's, 100's of 1000's of new donors for our system and for new engagement with a generation of unaffiliated. But, get real guys -- what's the plan? Hire a consultant who promises the moon?
I am all for trying the new; for JFNA to be the laboratory where new ideas are tested. But, what about in the mean time? What is the JFNA Development Department doing while our federation campaigns at best wane and, at worst, crater? Hello? Hello? Anyone home?
M'G-d, what fools we mortals be.