I know there is to be a "real" reorientation because I have read the JFNA Proposed Budget for Fiscal Year 2014-2015. I commend it to your attention. What do I mean by a "total reorientation?" Try this:
"JFNA will invest in initiatives that focus on helping Federations fundraise, including refocusing on high potential donors, affinity groups, national missions, speakers and community consultations. We will focus on strengthening our approach to talent acquisition; on- boarding (the winner of the JFNA "jargon of the day" award); and professional and lay leadership training."Uh huh...and they also have a bridge to nowhere to sell you. CEO Jerry still fails to understand how or why, apparently, federations raise money -- you recall that he believes the annual campaign is nothing more than "counter-cultural." JFNA is woefully understaffed to conduct any FRD effort that would accomplish the noble goals quoted above -- the Senior professional tasked to lead "Philanthropic Resources" may have a clue how funds were raised at New York UJA-Federation but, trust me, that version of FRD is unique to New York. And, where is that guy's staff? Where is the meat on the bones of this total reorientation at 25 Broadway? Best I can tell, there is NONE.
But, all of that aside, the Board Chair wanted a return to FRD, so CEO Jerry was right on it! In words. And, apparently, for Chair Siegal words were enough to justify keeping CEO Jerry in the most expensive seat in the Federation system --he's full of words, signifying nothing. One would have thought if your senior pro so facilely and transparently keeps making stuff up, he would have been through -- but not in our time where our leaders shut their eyes to reality and just put on the blinders and hope...against hope...that they will wake up and "things will be different."
Oh, what else?
"JFNA will strengthen the impact of our Federation System on the major issues facing our people..." How?? "We will develop sharply defined implementation models for the Global Planning Table Signature Initiatives and pursue the opportunity provided by the Government of Israel/World Jewry Initiative to advance major projects aligned with Federation System priorities and potential responses to the Pew study."OMG!! That's it. That's JFNA today. Oh, there's other stuff -- like throwing another $200,000 at the GA -- problem solved. Now, just "get 1,000 Registrants" and "Re-Imagine 2014 GA." And, that will be success? TribeFest may have disappeared along with the Jewish Leadership Forum...but, one never knows.
Yes, CEO I-Danced-The-Harlem-Shake knew that he could fool some of the people all of the time and...they were the right people.