Comments on UJ Thee and Me: THE JEWISH FEDERATIONS OF NORTH AMERICA AND PLAYBO...

A brand is a result of successful product placemen...

2009-10-26T11:43:26.234-05:00

A brand is a result of successful product placement but not necc. with a quality product. With no quality product, there would never be a brand to create AND SUSTAIN. Ask anyone under 50 years of age what a "pet rock" is...it had its 15 minutes and now it's gone.

A successful brand is therefore by definition something that represents substance and is sustainable (ie. kleenex), and if a company or org with a good brand has lost its way, the brand will erode just as quickly (or faster)than its creation.

Friends, The emphasis lately on "brand" (with con...

2009-10-26T10:42:41.073-05:00

Friends,

The emphasis lately on "brand" (with congratulatory messages evn appearing in the press) over program is very much the triumph of form over substance. I find it hard to believe that anyone would be fooled.

Thanks to those of you who have commented.

When JDC was founded ninety something years ago, w...

2009-10-25T16:28:59.014-05:00

When JDC was founded ninety something years ago, when the events of 1939 seared our consciousness, in '67 and '73, when the gates of the Soviet Union opened in the early 90's, no one asked "what is our brand?". They, we, asked "what is to be done?". And that chevrah is the Federation brand.

I wait for the day that Jerry Silverman and Kathy ...

2009-10-25T14:31:14.170-05:00

I wait for the day that Jerry Silverman and Kathy Manning invite people like you, Rich as well as Richie Pearlstone, Marvin Lender, Corky Goodman and Shoshana Cardin back "into the tent"; maybe as an Advisory Cabinet or somesuch... This madness with "branding" has set aside not just continuity of purpose but the magnificent continuum of national leadership that had the history, wisdom and foresight to at least try not to let those who insisted on the creation of UJC, take what was truly extraordinary and make it ordinary. It's been my observation since being on the "inside" from 94-99, that leadership's great failure of the time was to think that the bored and tired Large City Execs (good heavens, MOST of them are STILL in place)had the answer in their "Study".

To the Anonymous who just loves to attack Jerry Si...

2009-10-25T11:14:51.098-05:00

To the Anonymous who just loves to attack Jerry Silverman no basis. Write your own Blog -- title it "I Hate Jerry" and have a good life. I will not publish your stuff here.

Richard, thanks for posting my article. The origin...

2009-10-25T10:22:20.416-05:00

Richard, thanks for posting my article. The original can be found at http://www.jonahhalper.com/?p=161.